Mark Loveys NZBusiness article series - Garage2Global, part 9: Going global | Image: Pexels

In part nine of  Garage2Global, ‘Going global’, published online and in the October 2018 issue of NZBusiness Magazine, Datagate CEO Mark Loveys describes the process he has used to successfully launch offshore business ventures.

The series, exclusive to NZBusiness Magazine, provides a succinct ‘how to’ guide for would-be entrepreneurs from a successful serial entrepreneur.

Entering a new geographic market is like re-starting your start-up all over again, except that you now have the benefit of what you’ve learnt and achieved in New Zealand behind you.

However, things you took for granted in New Zealand, such as your network of contacts, your reputation and some local aspects of your market knowledge in New Zealand, will be of little or no use to you.

My experience in taking businesses beyond New Zealand’s shores has been related to software companies that target business customers. In each case my business has built and established a software product within New Zealand, proving the product with New Zealand business customers, before venturing offshore to other countries.

In this article, I will describe the approach I’ve used, but this may not necessarily be the right approach for other types of businesses in other business segments.

Read the full article on the NZBusiness website

Related content

Part 1: ‘The Big Idea’

Part 2: Taking those first critical steps

Part 3: Nail it before you scale it

Part 4: Raising capital – Who, when, where & how

Part 5: Taking investors along on the journey

Part 6: Product launch

Part 7: Why happy customers are your biggest marketing asset

Part 8: Using New Zealand as a proving ground