In part nine of Garage2Global, ‘Going global’, published online and in the October 2018 issue of NZBusiness Magazine, Datagate CEO Mark Loveys describes the process he has used to successfully launch offshore business ventures.
The series, exclusive to NZBusiness Magazine, provides a succinct ‘how to’ guide for would-be entrepreneurs from a successful serial entrepreneur.
Entering a new geographic market is like re-starting your start-up all over again, except that you now have the benefit of what you’ve learnt and achieved in New Zealand behind you.
However, things you took for granted in New Zealand, such as your network of contacts, your reputation and some local aspects of your market knowledge in New Zealand, will be of little or no use to you.
My experience in taking businesses beyond New Zealand’s shores has been related to software companies that target business customers. In each case my business has built and established a software product within New Zealand, proving the product with New Zealand business customers, before venturing offshore to other countries.
In this article, I will describe the approach I’ve used, but this may not necessarily be the right approach for other types of businesses in other business segments.
Read the full article on the NZBusiness website
Part 1: ‘The Big Idea’
Part 2: Taking those first critical steps
Part 3: Nail it before you scale it
Part 4: Raising capital – Who, when, where & how
Part 5: Taking investors along on the journey
Part 6: Product launch
Part 7: Why happy customers are your biggest marketing asset
Part 8: Using New Zealand as a proving ground