In part nine of ‘Garage to global’, Going global, published online and in the October 2018 issue of NZBusiness Magazine, Datagate CEO Mark Loveys describes the process he has used to successfully launch offshore business ventures.
The series, exclusive to NZBusiness Magazine, provides a succinct ‘how to’ guide for would-be entrepreneurs from a successful serial entrepreneur.
“Entering a new geographic market is like re-starting your start-up all over again, except that you now have the benefit of what you’ve learnt and achieved in New Zealand behind you.
However, things you took for granted in New Zealand, such as your network of contacts, your reputation and some local aspects of your market knowledge in New Zealand, will be of little or no use to you.
My experience in taking businesses beyond New Zealand’s shores has been related to software companies that target business customers. In each case my business has built and established a software product within New Zealand, proving the product with New Zealand business customers, before venturing offshore to other countries.
In this article, I will describe the approach I’ve used, but this may not necessarily be the right approach for other types of businesses in other business segments.”
Related content | Part 1. Garage to global: ‘The Big Idea’
Related content | Part 2. Garage to global: Taking those first critical steps
Related content | Part 3. Garage to global: Nail it before you scale it
Related content | Part 4. Garage to global: Raising capital – Who, when, where & how
Related content | Part 5. Garage to global: Taking investors along on the journey
Related content | Part 6. Garage to global: Product launch
Related content | Part 7. Garage to global: Why happy customers are your biggest marketing asset
Related content | Part 8. Using New Zealand as a proving ground