In part seven of ‘Garage to global’, Why happy customers are your biggest marketing asset, published online and in the August 2018 issue of NZBusiness Magazine, Datagate CEO Mark Loveys looks at why customer satisfaction is so critically important as you go about building your business.
The series, exclusive to NZBusiness Magazine, provides a succinct ‘how to’ guide for would-be entrepreneurs from a successful serial entrepreneur.
“A lot of what it takes to build a successful business comes down to common sense and hard-won experience. There are certain truisms that we need to remind ourselves of as we battle through the day-to-day challenges of building a start-up business.
“Ensuring that our customers are happy with our product or service is one of those truisms and it’s a critically important one. It’s up there with ensuring we have cash to pay our staff and bills on time, working to a business plan that leads to a rewarding outcome, and keeping a clean, professional reputation – among others.”
Related content | Part 1. Garage to global: ‘The Big Idea’
Related content | Part 2. Garage to global: Taking those first critical steps
Related content | Part 3. Garage to global: Nail it before you scale it
Related content | Part 4. Garage to global: Raising capital – Who, when, where & how
Related content | Part 5. Garage to global: Taking investors along on the journey
Related content | Part 6. Garage to global: Product launch