In part three of Garage2Global, ‘Nail it before you scale it’, published online and in the April 2018 issue of NZBusiness Magazine, Datagate CEO Mark Loveys looks at why the process of developing and refining your product or service is crucial – and ongoing.
The series, exclusive to NZBusiness Magazine, provides a succinct ‘how to’ guide for would-be entrepreneurs.
Developing and refining your product or service is a vitally important process that will continue throughout the lifespan of your business as you maximise your value proposition, beat your competitors and adapt to ever-changing market conditions. However, the most mission-critical work in product or service development happens during the start-up phase of your business…
Part 1: ‘The Big Idea’