In part six of ‘Garage to global’, Product launch, published online and in the July 2018 issue of NZBusiness Magazine, Datagate CEO Mark Loveys looks at some of the key steps and concepts in launching a new product including ‘early adopters’, ‘market communications’, ‘customer success stories’, and ‘spreading the word.’
The series, exclusive to NZBusiness Magazine, provides a succinct ‘how to’ guide for would-be entrepreneurs from a successful serial entrepreneur.
“My experience with product launches comes from the various software start-ups I’ve been involved with, that have typically sold software or cloud services to businesses. I expect that most of the concepts discussed here will be applicable to other types of businesses, but there are bound to be some differences and exceptions in other industries.”
Related content | Part 1. Garage to global: ‘The Big Idea’
Related content | Part 2. Garage to global: Taking those first critical steps
Related content | Part 3. Garage to global: Nail it before you scale it
Related content | Part 4. Garage to global: Raising capital – Who, when, where & how
Related content | Part 5. Garage to global: Taking investors along on the journey