In part six of Garage2Global, ‘Product launch’, published online and in the July 2018 issue of NZBusiness Magazine, Datagate CEO Mark Loveys looks at some of the key steps and concepts in launching a new product including ‘early adopters’, ‘market communications’, ‘customer success stories’, and ‘spreading the word.’
The series, exclusive to NZBusiness Magazine, provides a succinct ‘how to’ guide for would-be entrepreneurs from a successful serial entrepreneur.
My experience with product launches comes from the various software start-ups I’ve been involved with, that have typically sold software or cloud services to businesses. I expect that most of the concepts discussed here will be applicable to other types of businesses, but there are bound to be some differences and exceptions in other industries.
Read the full article on the NZBusiness website
Part 1: ‘The Big Idea’
Part 2: Taking those first critical steps
Part 3: Nail it before you scale it
Part 4: Raising capital – Who, when, where & how
Part 5: Taking investors along on the journey